22 Social Media Mistakes Can Kill Your Blog’s Success – Tony Nguyen

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On December 19, 2012
Last modified:December 19, 2012


Well, it’s still surprising by the way bloggers use and misuse social media while it’s not new.

Each of us has our own blogging journey and we use different tools in these ways. And, when they work with social media, there are still few common mistakes that I continue to see bloggers making.

These errors have the potential to make your social media experience a struggle unless put you off it completely. However, they have the potential to cause significant harm to your blog and brand if you still persist with them over time.

Let’s think about it, social media perhaps even more public than your blog, it’s really a public space. Every time you update a status on a social network, you are able to reach a huge social media traffic of people you may not know through others sharing your messages.

Whether your messages are good or bad, that can happen, for better or worse.

Take a look at 22 social media mistakes below, which send the wrong messages. Then, feel free to let me know in the comments if you make any of these errors.


1. Using social media as broadcast media

Well, social media is an engagement tool, I think we all know that, but how many of us treat it that way?
What is your ratio of “broadcast” updates to direct, personal updates? And who are these direct updates to? Are your friends, family and people you feel “safe” with, or are you getting to new readers, and contacts in your niche? (Check out to find your hot niche).

2. Not responding to contacts

Well, you may not want to connect with people on every social network sites, however, the blogger, who hope to build an online presence should concentrate on responding to contacts from others on social media.
It is ideal to avoid one-word responses. You will see real benefits from social media if you find out ways to connect naturally and easily with everyone who approaches you.

3. Not joining the readers on the networks they use

Where do your users congregate on the internet? On which networks are they? Are you on those networks, or are you just holding off because you think you are lack of time or energy to tackle a new network?
One of my friends started developing the dPS presence on Pinterest, and he has never looked back. You may leave yourself out of a social network site because there is no perfect time for anything, while your audience is active could mean you are leaving your money on the table or your readers out of the loop! (Check out for Pinterest marketing).

4. Not Getting in the Game

Afraid of damaging social media mistakes, some people avoid the whole scene altogether. But let’s see if social network sites have become prime recruiting territory then that can be costly too. To make a smart option for most, skirting potential issues through non-involvement may remove you from too many opportunities.
LinkedIn is commonly the first place many employers go to check you out, so at least, maintain your updated business profile on there. It likely sends the message that you are not current if you do not have a LinkedIn profile. Use personality to your advantage with selective involvement on social networking sites as Facebook, Twitter, Pinterest, Google+, or Instagram, if you are in a creative or sales-oriented field.

5. Not offering follow and share buttons on the content

Do you offer readers on your post pages with the option to share the post on social networks as well as the opportunity to follow you on those networks?
Offering one is better than nothing, but to offer both is important. Of course, your follow buttons might appear in the header or sidebar, which is a location that is globally available throughout your blog. But do make sure your users have the both options.

6. Not following your audience

Do you follow your readers if they contact you on social media?
It can be overwhelming to follow massive numbers of people. However, just connecting with those who contact you is a great way to make the most of the medium and get a feel for what your readers are doing on the network if you are starting out on that new network.


7. Painting an Inaccurate Self-Portrait

Read and follow your story as shared on your timelines. Who have you revealed yourself to be when the tweets and sentences are strung together? On the Internet, your life has a theme, so you should make sure that your public information is balanced. If your story is punctuated by frequent personal woe, happy hours, or is self-focused, that will be the heading under which your potential/ current customers and casual observers will know you.
Only your nearest and dearest or even creepers will read every posting. So, to make sure you are maintaining a balance of the You that you wish to share publically, you should check your timelines frequently.

8. Using Poor Grammar and Spelling

In fact, many unlucky communication errors can be blamed on autocorrect, but we have veto power over our phone or tablet’s word choices. “It’s” does not equal to “its,” and “your” is an entirely different word from the contraction “you’re.”
Verbal shortcuts and misfires can sound a bit sloppy. While texting a friend, “u” might save a couple of seconds if typing “you”, it is probably better to stretch your fingers toward “y” and “o” first into a Facebook post that could be found by the Human Resources guy who interviewed you last week.
It makes you look bad if the bottom line is grammatical and spelling mistakes. So do your all best to avoid them.

9. Having Retweet Regrets

Be aware of the quick click as headlines rarely reveal the whole story. And, it is quite risky while retweeting or sharing posts you haven’t actually read. Your audience may count on you to be a valid source of information if you are an influencer on the internet. So, make sure it’s what you think it is before you attach your reputation to a photo link or an article.
Remember that sharing an error-ridden article or poorly written, or just simply one that misrepresents your actual views can put you in an unflattering light.

10. Being Offensive/ Inappropriate

Being yourself and not making everyone else uncomfortable is the fine line on social media. It is invisible at worst and moving at best, a moving target. By double-checking those privacy settings and using care with political, religious and sexual comments, you can do what you can to control who sees your posts. If seen by the wrong person, an offhand comment or ill-advised joke could tag you with an unintended and unfair bias.
Before you click “post,” you should consider who might potentially see your words, just think about your boss, your co-workers or the future company for which you hope to work. You can build your case rather than sabotage your opportunities by just exercising a little common sense.

11. Not following or friending industry contacts

It is an excellent way of connecting with people from your broader niche to stay abreast of news and get on the radars of other people you have not met, but whose work you admire.
They might follow you and even share your updates with their followers. Well, who knows? But you have the potential to get a perspective of the people in your niche, and their work, on social media, even if they don’t.

12. Not presenting your brand on a network consistently

As we know, every blogger and brand has a range of facets. You need to carefully manage these if you want to give your followers a clear idea of who you are and what you are about.
Chop and change in the way you approach your followers, or a given network, or present your brand, then you might do more harm than good.


13. Not presenting your brand consistently across networks

You will have frequent readers who follow you on different networks while following on from the previous point. Therefore, to present yourself and behave consistently in all your dealings, whatever the network is very important.
Even if you target the information to be shared with each network individually, then your blog’s Facebook, Twitter, Google+, LinkedIn and Pinterest accounts should also share brand characteristics.

14. Being Too Negative

Just because you think you are clever does not mean that everyone else does.
To see if your clever comments do indeed come off as “clever” rather than silly or snarky, then gut-check them. Also, be engaging and encouraging of others. Your online showcase should also engage the successes of colleagues, not just your own promotions.
In addition, you should avoid negatives, particularly rants against your companies and products. This aim instead to praise high quality service and to query rather than condemn the questionable. Show yourself to be thoughtful and honorable. It not only enhances your character and reputation but also counts more than you would know.

15. Never Engaging in Real-life

You should turn your virtual connections into coffees and lunches. Do you know that a real face-to-face appointment turns you from a faceless computer into an engaging and clever, real-life person, and especially, a potential asset to corporate contacts.
I’m not saying you have to set up face-to-face meetings with the numerous (hundreds or possibly thousands) of people who follow you. But to handpick a few people you want to set yourself apart by setting mutually beneficial relationships that go offline over the time is never a bad idea.

16. Only doing the basics on each network

Since were first launched, social networks have come such a long way. Many of us still ignore the fact that the more recent arrivals to this industry are evolving new features all the time, and just keep posting the same old style stuff, every single day. 
Are you aware of the features of different networks you are using? Are you staying up-to-date with what each of the network offers your blog? Then, if you’re not, you would be missing valuable opportunities to meet potential readers, to promote your blog, and eventually, to make sales from blog

17. Not tracking social media traffic 

It is worth understanding at the most basic level what portion of your blog’s traffic comes from social media, and from which networks.
This knowledge can help you prioritize your work, concentrate your efforts, and manage your time to best effect. In addition, it can help you respond to one-off traffic events arising from your particular networks. 

18. Not tracking how much your content is shared

On the other side, to keep an eye on how much your content is shared is also very important. When joined a new network I have found this particularly useful, as it helps me understand what works well in that space and what doesn’t.
In terms of my own social media updates and blog content, looking at what’s shared in making the most of a social networking site is considered an essential step.

19. Not listening to discussions about your brand and niche

Similarly, to track not just only what people on a given social networking site say about your web blog and brand, but also about your niche itself is very important. Social listening is obviously the answer.
This can bring you not only the post ideas and opportunities to connect with readers on topical issues that they care about, but also even ideas for updating your blog’s layout or post categorization. To get to understand what your audience is thinking and feeling, social media listening is a great way.


20. Not listening to your competitors

Well, the listening does not stop there. You can set up searches for key players in your niche or social media discussions of your main competitors, and also figure out what the audience need to say about them.
This can help you find gaps for information and commentary in your market, give you predict ideas, and even a lot more.

21. Not posting at high-sharing, high-visibility times of day

There are better and worse times to share on social media even if your social media followers are in your time zone.
If you listen to figure out the way your niche works on social media, then you should have an idea of when its players including audience and organizations members are most active. You should piece together a picture of the most suitable times to get traction from social media among your target readership just by tying that information to the traffic and sharing tracking mentioned above.

22. Not realising that promotion does not stop with social media

Though social media has its own place, but it is only one way to reach the people to read your web blog. It’s not only one that is actually independent of a digital presence that you own, but also is one piece in a big promotional puzzle.

That presence is right on your blog. However, you may soon kill off any goodwill you’d established if you only use social networking sites to try to get as much traffic as possible to your site. This is the reason why social media should be used as part of a broader promotional toolkit that help you attract some of the other kinds of readers. 

Do not Underestimate the Power of Social Media

Ideally, your opportunities will be enhanced by your social networking skills, however, occasionally we all succumb to lack of judgment, time or diligence.
Often, your online profile in its varied forms represents you without the opportunity for response. So, to defining and defending the professional reputation you’ve built, then, anticipation is the key.
Strong components of your professional image are remained by your corporate successes, experience, and resume. However, remember to not forget the influence of the candid online view. When it wields the power to impact your career, then it’s never “just Twitter” or “just Facebook”. (Check out for Twitter traffic).

Recommended Tips 

Using your social network accounts properly as well as monitoring your reputation is definitely essential to your success. However, you’ll need more preparation than that if you are job hunting. 
When during a job search, research is your best friend. You should figure out what your job pays before you start the negotiation process. And, you also need to check out these careers focused on the Internet and new media, if you happen to be going for a job in social media.
Are you making any of these twenty two above social media mistakes? They could be gradually strangling your blog’s brand, authority, and ability to attract new potential readers.

Feel free to share with us your thoughts as well as tips for social media success in the comments.

About Tony Nguyen

Tony Nguyen is the founder of Business Review Center. Since 2011, he has managed a team that has collected customer feedback and complaints on digital products, then tested products, and written product reviews. Learn more about him here and connect with him on Twitter, at Facebook, Google+, and LinkedIn.

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