Pinterest Marketing: 56 Ways To Market Your Business On Pinterest

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On December 7, 2012
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Summary:

Well, let’s see, Pinterest is a new social networking site.
It allows users to create online image collages, then quickly and easily share those collages, which are called “pinboards” with other Pinterest users.
It’s fun, easy, and catching on like fire now.
Part of Pinterest’s appeal is its beautiful. Come into the lovely world of Pinterest, and all your troubles of daily life just seem to slip away in a stream of baby otters, perfect little black dresses, and cherubic children who never seem to get dirty or mouth off to their parents.
The core of Pinterest, which is image-based, is overwhelmingly positive.
Yes, Pinterest is beautiful and its users love it. However, don’t let it fool you with all the hearts and flowers. Pinterest, behind those lovely images, is fast becoming a heavy hitting marketing tool for businesses and brands.
Let’s take a quick look at Pinterest, and then we will get into 56 specific tactics you can use to your marketing advantage.

Pinterest – Why Should I Care?

After you have got an account in Pinterest, you can create your own online collages (“boards”) for different topics you are interested in. Then you can add images and videos to your boards by “pinning” them (this is like the way of using glue sticks on old-school vision boards, but slicker, faster, and considerably cooler).
Pinterest is rapidly growing and now has nearly five million users. Everyday nearly 1.5 million unique users visit Pinterest, and spend an average of 15 minutes per day on this site.
Do you think those inspiring vision boards not result in referral traffic to websites and blogs? Well, I think you should reconsider. In January 2012, Pinterest was reported to drive greater traffic to websites than LinkedIn, Google Plus, YouTube, and Reddit combined.
So, how beginner, intermediate, and also black-belt users are using Pinterest to grow their businesses as well as connect with their customers using these appealing online collages?
To incorporate Pinterest into your content marketing mix, I’ve come up with 56 powerful ways … And, here they are:

How To Use Pinterest?

how-to-use-pinterest

Pinterest Marketing – Beginner Pinners:

1. You should make sure to feature your business name for maximum exposure on your profile. After your profile is set up, change your profile name to your business name or use your business name as your username.
2. In to the “About” section on your Pinterest profile, add a paragraph about who you are and what you are interested. This info shows up right under your photo, and is also the way that other users can find out more about you.
3. You need to connect your Pinterest account with your Facebook and Twitter accounts. This will not only help you gain followers, but also make this connection (which links to your Facebook and Twitter profiles) add social media icons under your profile picture. (Check out for Facebook traffic).
4. Keep in mind to add your website URL in your profile.
5. To maximize your exposure and engagement, pin lots of stuff, pin content steadily, instead of in huge bursts.
6. Come up with interesting and creative board names. You should make your board names enticing because they get shared whenever you pin something, but be creative to keep them short. There isn’t a lot of space for long descriptive titles.
7. In your descriptions, you can tag other users in your pins by using “@username”. Use this feature and network with other professionals and vendors in your field. It’s a great way to build your following and stand out because not many people are doing this yet.
8. You should comment on other people’s pins, because just like with tagging, this feature has not really caught on yet. Also, you‘d better use it regularly to engage with other users. In addition, when commenting on a blog or other social media site, use the same good manners and common sense you would. (Check out to get traffic from social media). 
9. When you want to recognize great content then “Like” other people’s pins to give a thumbs-up.
10. Instead of just from one or two websites, pin from lots of different sources because variety is important on Pinterest.
11. You should combine pinning your own unique finds with doing lots of “repinning”. Just like a retweet on Twitter, repinning is repeating others’ pin to your followers. The person whose image you repin will get notified via email, and also get a credit on your pin, which can increase their following. (Check out to drive traffic from Twitter).
12. You are free to pin your own blog posts, but remember not to over-promote. Besides, you still need to follow the usual etiquette rules of any other social media site. Besides, keep in mind not to be the boorish one at the party who only talks about himself.
13. In addition for pinned videos, Pinterest has a special section. You can use them to distinguish yourself, because there are far fewer videos than images on Pinterest at this point. It is easy to pin any YouTube video.
14. Add a description under an image when you pin it. A good description stays with an image when it gets repinned all over the Pinterest world. So, you should be smart about these descriptions. Also, definitely use your business name in the description if the image is something from your site.
15. Pinterest browser bookmarklet is a great tool in its own right. After you pin a new image using this handy tool, then use its built-in social media prompts to re-share your pin on Facebook and Twitter. 
16. To publish pins as content in your blog posts and web pages, you can use Pinterest’s embed option. Notice that when Pinterest is catching on, you may need to tell your users that if they want to get to the original source then they need to click on a Pinterest image.
17. Especially, if you get the Pinterest iPhone app, you can pin from your camera, repin on the go, and also add a location to your pins then others can easily find your images.
18. Optimize your web content for Pinterest sharing – Part one: Use images in every post you write, and your post can be shared on Pinterest. Sometimes you may find yourself getting lazy about this, but remember that if you do not using any image in your post then means no one will pin it. And obviously the prettier your picture is, the more it will get pinned. When choosing your pictures, keep in mind that the images that appeal to Pinterest members are powerful and emotive. Also, for your blog readers, that combination tends to work well.
19. Optimize your site content for Pinterest sharing – Part Two: You should watermark your images, or add text to them. If you use your own images on Pinterest, then adding a clear description to the image itself, or adding a watermark with your business name is considered one of the best ways to help your image stand out. Make sure to keep it clear, but that it does not block out the main subject of the photo.
20. Create seasonal or holiday boards that relate to your brand, for example New Year’s Resolutions, Fourth of July, Black Friday, etc.., because your users love these.
21. To advertise that you’re a pinner, add a prominent Follow Me on Pinterest button to your website.

pinterest-marketing

Pinterest Marketing – Intermediate Pinners

22. Using Pinterest’s search function to search for new images to pin (or for trends). Notice that the search bar is in the top left of your every Pinterest page.
23. In descriptions of pins you should use keywords to help pinners can easily find your images and boards when they do their own searches. (Check out the use of Seo keywords).
24. To help your readers can quickly and easily share your content on Pinterest, you need to make sure you have a Pin It button, which is added to the footer of each of your blog posts.
25. Do you know your Pinterest page has its own RSS feed? Click on the RSS symbol under your profile photo to find your Pinterest feed, then use it anywhere you can use a feed (LinkedIn, Facebook for syndication on other sites, etc.) Also, you should advertise your Pinterest feed to your readers and don’t forget to ask them to add you to their RSS feed readers. (Know more about the importance of RSS feed).
26. Have you got a WordPress site? By using a Pinterest widget, then feature your recent pins in a widget in your WordPress sidebar. (Check out to download your WordPress).
27. You can also add contributors to any of your boards. Well, by using adding to your company boards, you can use this feature to engage your staff and let them contribute to your Pinterest presence. Your staff will love this for sure, and your boards will also be richer for it!
28. Do you want to find out who has been pinning your stuff? 

Then, visit: http://pinterest.com/source/yoursitehere. To discover which posts and images are resonating with Pinterest users, just look at your site’s page often. And you can use that information to shape your content strategy.

29. To create your own Pinterest shop, then add prices to your pins. In the pin’s description, type the $ or £ symbol followed by item’s price to add a price to a pin. When you add prices to your pins, they can be featured in Pinterest’s “Gifts” section.
30. Create a board that tells the story of your company and communicates your core values, then make it available to people as part of your sales process.
31. To send special appreciative messages, create “thank you” boards for current or past clients. Could you create a card that celebrate the launch of a new client’s big project with your company or just simply a holiday thank you card?
32. Consider pinning tutorials on your boards if you need to walk your clients through how to use your products or services? On the other hand, do you want to create your free how-to videos to use as promotional materials? Then, pin your presentations and videos on special “How-To” or “Tutorial” boards. Anything you want to teach your clients can be made into a tutorial.
33. To watch for trends, you click on the “Popular” link on Pinterest home page to research what is catching on with pinners. After that you can integrate those trends into your content strategy.
34. Pinterest is all about personal expression, so be yourself, and do not be afraid to pin stuff that represents who you really are.
35. To highlight your company’s team members, you can create a special board and use the description under each photo to write a bio of each person.
36. Also, you can show your company’s behind-the-scenes photos. I’m sure that people love knowing how you make things.
37. Gather the latest and best resources on your boards to become an information curator for your niche. If you become a trusted source of information on Pinterest, then your following will grow by leaps and bounds for sure.
38. You should integrate your Pinterest account with Facebook’s timeline feature, then post content in both places at once.
39. In order to help people easily repin your archived posts, you should highlight old content on your blog. You can use the LinkWithin tool, which will add a footer to your blog posts that features images and links pulled from your old content. This tool gives people the opportunity to pin previous articles.
40. Do you think about going back through your blog archives and adding photos to those text-only posts or just freshening up your old photos? Now is the time! And, do not forget that the prettier the picture is, the more pins you may get.

pin-it

Pinterest Marketing – Black-belt Pinners

41. By regularly analyzing both your site traffic stats and your Pinterest profile, find out when you get the most repins, comments, likes, and referral traffic. And to maximize traffic and audience engagement, you should test out pinning on different days of the week and times of day.
42. Connect your Pinterest clients by introducing them to each other. Sending out a weekly “Best of Pinterest” email, which includes spotlighted boards and pins from your clients’ profiles, then recognize your best pinners.
43. You can create moderated boards for your followers to express their support for you, and they can add blog posts, videos, and photos from your events.
44. Have you got a number of different ideal client personas? To represent each client persona, you can create a separate board, then use these boards during your sales cycle and embed them into your web pages. With these boards, people are clear about the kinds of clients you want to attract.
45. For the classes and webinars you teach, you can create boards and use them as supplemental material for your students. With the Pinterest boards, you can use during your class or presentation, or even send your students these boards home to explore after class. In addition, remember to include pictures from the actual event, if you are teaching a live class or workshop.
46. Create boards for affiliates, referral sources, and strategic partners, and let them add to the boards. Engage with your partners and let they know they are included and appreciated.
47. You should let your best customers or students join in on certain boards, suggestions and pin ideas about how to use your product, or themes that go with your products or services.
48. Create a dedicated testimonials board to showcase how awesome your business is.
49. With Pinterest boards, you can tell client stories, so turn long, boring written case studies into powerful visual stories.
50. Also, you can get ideas for special thank you or holiday gifts just by checking out your VIP clients’ boards.
51. You can create owner’s manual boards or quick-start guides for your products, or even create a “How to Get the Most Out of Working with Me” board with suggestions and ideas on maximizing your service relationship if you are primarily a service provider.
52. Create boards for conferences that you attend, then carry and post cards with instructions on getting invited on that board. I’m sure conference attendees will certainly love this.
53. Create and add beautiful, visually interesting coupons to your boards.
54. If you create special boards just for your clients that contain ideas and resources tailored to their individual situations, they will really be blown away for sure. This will really make your company shine well.
55. Create pins that give special exclusive Pinterest promotions for following you on Pinterest.
56. Even, you can run a Pinterest contest and invite people to pin links and images from your site that motivate, move, inspire, or entertain them. Then judge the winners by ingenuity or creativity, offer a juicy prize, and also promote the winners’ Pinterest boards on your site as part of the contest.

Marketing Take away

Pinterest – a beautiful and effective content marketing tool

Nowadays, Pinterest is not only picking up steam in social media circles, but also has become a proven source of traffic for blogs and websites, quickly surpassing current favorites like LinkedIn, Facebook and YouTube. (Check out the anatomy of profit affiliate marketing video on YouTube).
Well, lots of folks still flap their jaws about the impressive statistics of Pinterest. On contrary, many companies are using this wonderful new tool quietly to pin their way to better customer engagement and a visually interesting, personally appealing brand.
You should take a long, hard look at adding Pinterest as part of your latest content marketing plan.
And don’t forget to start making your social media strategy more beautiful, one little pin at a time.
So, how have you been using Pinterest as a content marketing tool?
Would you let me know with your comments? …

About Tony Nguyen

Tony Nguyen is the founder of Business Review Center. Since 2011, he has managed a team that has collected customer feedback and complaints on digital products, then tested products, and written product reviews. Learn more about him here and connect with him on Twitter, at Facebook, Google+, and LinkedIn.

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