7 Ways to Make Money with Email Marketing – Business Review Center

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On November 1, 2012
Last modified:November 26, 2012

Summary:

Whether building an email list is still a valid way to create business and increase income is what I‘ve been hearing a lot of discussions lately.
The answer is that everybody’s still doing it these days for sure.
Obviously, many people may subscribe just to get your freebie and may unsubscribe the first chance they get.
And also, some subscribers may be not pleased with you no matter how much value you offer them.
In my opinion, email marketing still works well for developing stronger relationships with your subscribers, bringing additional value to them, and certainly, creating yet another income stream.
As a matter of fact, I consider my list as my biggest business asset that I currently have.

Make Money with Email Marketing

Email marketing is one of the easiest ways for you to reach and interact with your clients or subscribers apart of becoming web content writer. Through email, you can send them newsletters, updates as well as affiliate offers. In today’s market, there are thousands of spam mails you may find all over your mailbox, however, email marketing is still a relevant and efficient method to use and promote.
If you wish to make money on the internet, you should know that email marketing is the most important factor because the power of it can be a challenge for both newbies and experienced marketers. By having this campaign in hand, you can market and provide offers to lead just by sending information via email. However, if you are not aware enough, your emails can be trashed or deleted just because those are considered as spam mails. Keep in mind that content is the key to email marketing. You should offer valuable content to your leads or subscribers in order to keep them on your list, in which ultimately you can keep promoting your valuable products or services to them in a long run.

email-marketingIn order to successfully promote your product through email marketing, there are some certain rules that you need to follow:

  • Opt-in Email – You should make sure that you are only sending emails to your subscribers or lead, who are willing to opted-in to receive your updates or newsletters. There are online marketers who just use the internet and niche forums to catch user emails and send spam mails. It should not be in that case, because you may end up being banned by your mail provider if one of them reports you. 
  • Identify yourself – Well at least, they should know who you are, when they choose to subscribe to your mailing list. You should identify yourself whenever you send your emails to them. Also, you must remember that people only want to read emails from people they know. Still not understand? Ask yourself when was the last time you received email from the people that you do not know.
  • Mailing Frequency – How frequent should you send emails to them? If you do it so frequently, the chances of getting unsubscribe is high. It depends on your niche and kind of emails you are about to send to them. Sending two to three emails per week can be considered to be good.
  • Promotion Frequency – How often do you send emails to promote products/ services to your subscriber or leads? Well, just like I mentioned above, the chances of getting unsubscribe is also high, if you do it frequently. That would be good to send one or two mails a week.

There are some stages to make money with email marketing that need to be planned out:

  • Picking an email auto-responder – This is an utility used for emailing, organizing and keep tracking of your email list. You should know that all auto-responders do not come alike. There might be hundreds to thousands of auto-responder services on the internet. So make sure that you pick the good one.
  • Capturing emails – This is considered as the most crucial part of the whole process. That is why it is important to create an effective way to persuade your subscribers to subscribe to your list. Moreover, you can offer free gift, updates and sign-up newsletter without having to force them.

If you have many or big mailing lists, you can make money with email marketing, which is another good way to make money online. Start building up your email list whenever you want, today or the next day, that is up to you.    

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How to Build an Email List 101

With the help of Aweber email autoresponder system, I build and stay in touch with my list subscribes. It’s the glue that holds my business together, allows me to capture email addresses of my readers and keep in touch with them at any time through email broadcasts.
Why I choose Aweber? You can take a look at my full Aweber review.
Offerring an incentive to your potential subscribers to join your list is always a great idea. As for me, I offer my free SEO e-book called Ultimate guide to SEO for Affiliates to those who join me.
One more thing, if you provide exceptional content, then your readers may join your list just to receive your updates without any bait.
Take a look at my how to build an email list resource section, if you wish to learn more about my valuable advice on how to build a list – a responsive list.

“Prelude” to Make Money with Email Marketing

Before make any money with your existing or future list, you need to know that your subscribers are most likely fed up with all the affiliate nonsense they may get in their inboxes on a daily basis.
If you can persuade them that you are worthy of their attention, they’ll be happy to buy from you.
If you are on my list, then you might know how I do it: Personally, I send out an email to every new subscriber in my list encouraging them to introduce themselves.
Some may respond, some may be not, but that’s not the matter.
Every single subscriber on my list want to know that I am a living person and I am accessible.
The size of your list is not as important as your strong relationship with the subscribers, who entrusted you with their personal information.
With a small list, some bloggers can do very well. However, some niches might require a big list before you start seeing any benefits from it. (If you would like to find yourself profitable niches, you should check out for more information.)
Anyway, if you treat your mail list like a cash cow, you might not make a dime.

How to Make Money with Your Mailing List

After you started a list and provided them with value, it’s now time to think about the ways you can make money with your newsletter.
However, some of these strategies might work for your niche, but then again, some might not.
When exploring ways to monetize your list, you must remember to make it relevant to your audience.
This is very important to you, because you can’t sell a burger to a vegetarian.
Let’s get down to the business, then see the ideas we can provide:

1.   Afiliate Offers
Affiliate marketing does not require you to have your own products to sell. Therefore, I consider it as the simplest and fastest way to start an online business, especially for those new to online business and Internet marketing.
Through affiliate marketing, you can make money by picking a product to promote in a campaign, and sending it off to your subscribers.
 To introduce relevant affiliate products, you should do reviews about the products on your blog, mention how you use these for your own business in a blog post then send the link to the post to your list. Make sure that you tell them how the product works for them, then, create a special promotional code to give them a discount if possible.
For HTML e-mails, you should promote your affiliate link, but should not go nuts, guys (You can also check out my post including steps to buid list with HTML email template). For plain text, you need to promote the coupon code heavily, so people cannot see the affiliate URL.
Pretty simple, right?  

how to build a list
2. Promoting a New Website
Firstly, you should send your leads an intro about a new website and show how it benefits them. Then, don’t forget to encourage them to sign up and maybe offer a benefit for subscribers such as an early usage of the website or a free month of service.
Doing this way will not only drive traffic faster and more effectively, but also drive people, who are interested in what your site offers, as well as who will possibly recommend your site to their network of friends.

3.   Sell Your Own Products
Selling your own product is such the most lucrative way to do business on the Internet.
This is thing I am yet to do, however, if you are ahead of me and already have your own great product to offer to your subscribers, then the best way to do it is by sending them valuable free content, which is something like reports, videos, then introducing these to your training program.
Particularly, software or information products are the best-selling products on the Internet, and also enjoy the best profit margins.
If you can write quite well, then write an ebook to sell on Amazon and Clickbank. Another way is to create a piece of software for the business community or to build an iPad application. According to an October 2011 report, there are half a million apps in the Apple store, and 140 thousand of which are iPad apps.

4. Selling a Website or Domain Name
You can utilize your new email list to advertise websites or domain names that you might want to sell. Be sure to make your subscribers feel as they are taking advantage of a quick offer.
In addition, you need to make them consider all the benefits that your available website can bring to them, as well as how it could go fast.

5. Send Your Subscribers to Other Sites
Some companies are willing to pay you if you send your subscribers to their offers.
For instance, for each one who ends up opting in to download a free report on their site, then you could make as much as $1.

6.   Sell Sponsor Ads
You can add a paragraph to one of your emails to advertize a particular sponsor offer with a link to their website.
Depending on the size of your list, then you can charge anything from $100 and up.

7.   “Thank You” Page
When a new subscriber joins in your list, he/she is sent to a thank you page. Generally, it would require them to check their mails and also confirm the subscription.
Aweber offers some useful options for pre-made thank you pages, such as a pretty neat Smart Video Thank You page, and an audio page as well.
Both of those choices are great medium between a custom page and a generic “check your email” page.
You can also create a custom thank you page, in which this email marketing money making opportunity comes.
In Aweber, you go to “Web Forms” tab, then select any of your sign-up forms and go to basic settings. Then, you can see a drop-down menu allowing you to add the URL to a custom Thank You page, which can be any affiliate offer you’d like to promote.

how-to-build-an-email-list

Example of Successful List Building

If you are still on the fence and think that list building works only for the big guys or it does not work for your niche, then take a look at this post. Herein, I talk about how exactly I utilize my small list to develop my business:
If you haven’t done it yet, then leave me a comment and share this post in your social circles. It is a contest entry…
On the other hand, if you have already shared it for me, would you give it another shout? Much appreciated!

Marketing Takeaway

Mind you that the mention of all monetizing strategies above doesn’t mean I use or recommend them.
My personal take is that I consider my list too precious of a commodity to waste over a hundred dollars.
Make your choice wisely.

Start Your Own Email List for Only $1.00

If you haven’t started building your email list, you might miss out big time. My list is the main reason I make the money with this blog and have strong relationship with readers.
To be honest, Aweber is the most effective email autoresponder I have used. And of course, I am not the only one but many Aweber bloggers I know also use it for their businesses. This segmentation feature is just simple example of what you can do to improve your internet marketing with Aweber.
With a $1 trial month for all new customers, Aweber offers people the access to all features a paid account is entitled to such as email campaigns, unlimited lists, automatic follow-ups, and broadcasts. After the 30 days if you don’t feel satisfied, just let them know and Aweber will give you your $1 back.

About Tony Nguyen

Tony Nguyen is the founder of Business Review Center. Since 2011, he has managed a team that has collected customer feedback and complaints on digital products, then tested products, and written product reviews. Learn more about him here and connect with him on Twitter, at Facebook, Google+, and LinkedIn.

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