52 Creative Content Marketing Strategies You Can Profit From

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On December 25, 2012
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 Content Marketing

You may think “content marketing” means having a blog that makes money, having an email auto-responder, or about producing content for sites like prweb, ezinearticles and Squidoo.

However, content marketing is even bigger than that.

For any business that is eager to find and make use of a wider customer base, then content marketing strategies can be a real advantage. This marketing approach certainly has a lot to offer if your business is interested in the opportunity to connect with a larger volume of customers. Learning more about the benefits as well as the results of content marketing services may be able to provide you with real access to a superior way to market your products and services.

This year, there’s been a lot of buzz around content marketing, but almost no one really talks about how to directly profit from content marketing strategies.

You can use your creativity and make something cool, then take and use it to market a product. That’s the whole idea behind creative content marketing. It’s often associated with Seth Godin’s notion of permission marketing. However, content marketing can be a part of any promotion, or selling you might do.

In this post, I’ve come up with 52 creative content marketing strategies to jog your creativity, so you can start using right away.

You can see some of these are content ideas about making any form of your content more interesting, some will be useful for lead generation, some are attention-getting strategies, some for prospect conversion.

Content Marketing Tactics You Can Profit From 

1. When it comes to “content”, it isn’t just about being online. Bill Glazer (Dan Kennedy’s business partner) believes passionately that every business needs to send a paper newsletter to their existing customers in order to build loyalty and better repeat business.

I don’t know exactly about his “every,” but as for me, he is on to something for many businesses. Incidentally, businesses often figure out that customer newsletters work better if they do not get so fancy in the format or printing. Four-color printing on glossy paper looks like an ad while a photocopy on plain paper may look like valuable inside information.

2. You can create a free course delivered by email autoresponder. In my own business and for clients, I have used this quite a bit, and it is such a great way to build trust and rapport.

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3. You can also write an educational series of blog posts that are designed to attract traffic for a competitive keyword phrase. (Like this one on the fundamentals of social media, for example.)

4. It would be surprised at some of the famous internet marketing gurus who get more and more expensive just by experimenting with direct mail, especially as pay-per-click. The same techniques that help your online content marketing services work well will certainly do beautifully offline.

5. To build interest in your business, you can offer a free teleclass. You can choose to work with a partner in an interview format or do all the talking yourself. Remember that the recording will also be valuable content that you can use in future content marketing strategies, so you should not forget to record the class.

6. You should offer a paid teleclass that can take your content further and bring additional value. Again, for as long as the content remains relevant, the call can be recorded and sold as a product.

7. Write a white paper or special report in an interesting way that addresses a thorny problem.

8. In order to attract and focus Google traffic, you can put together one or more Squidoo lenses.

9. Separate from your personal Facebook profile and build a page that gives you another platform for interaction with customers. (Look for more info about Facebook traffic)

10. You can create a wiki on a free website like WetPaint to contribute to your vision and allow your audience to collaborate.

11. Compile a physical book from your best 100 blog posts. It worked for Godin, and it certainly can also work for you.

12. You can also build a membership site that is a profitable business in and of itself.

13. Remember that when you contribute to an online forum in your topic, your answers are content. So, you should make sure that this content reflects well on you.

14. Take your most popular blog post to record with Camtasia for a YouTube video, just after adding some good images and translating it into PowerPoint. (Look for traffic from Youtube marketing video?)

15. You can take your best 10-15 podcasts, then get them transcribed and edited, and finally sell as an e-book.

16. In order to create mini niche websites efficiently, you should use WordPress. Your sites will tower above the usual fare if you are a student of quality content. Then, you can use these niche sites to sell your products from affiliate marketplaces like Commission Junction.
Commission Junction provides “real world” products and digital ones as well. Therefore, if you want to sell movie posters, coffee, or collectible figurines on your niche site, then you can.

17. To talk about how you have overcome a difficult problem that related to your topic, then you can use any content vehicle. Remember, you should be a smart, real person who has solved problems that your readers find relevant, instead of trying to be an infallible guru.

18. You can write a yellow pages ad, which looks like a blog post, then, make it informative, interesting, funny, and compelling.
For bonus points, in addition to your usual contact information, provide information in your yellow pages ad about steps or tips to get your free white paper or just to sign up for your email auto-responder.

19. Twitter is an exceptional tool for building relationships with prospects and potential customers. Most of us know this. You should make your tweets funny, entertaining, and/or personal just to use Twitter most effectively. Generally, 95% relationship-building and 5% selling is the right balance on Twitter. (Check out for Twitter traffic).

20. Create a virtual conference just by bringing five or six of the strongest people in your topic together and with each presenter giving an audio or video workshop. To create a very marketable product, this is a relatively simple way. Again, as long as the content remains relevant, the recordings can be sold.

21. With some blogging friends create a treasure hunt. In the content on their blog, each person hides a clue somewhere and readers are invited to find all the clues then put them together for a prize. (And of course, the prize is another piece of valuable content.)

22. Also, content are your comments on other people’s blogs. So, you should treat them that way of being original, relevant and interesting.

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23. For your favorite charity, hold a Tweetathon. You should consider creating a piece of valuable content as a reward for donations over some specified amount (for example, the content may be a special report).

24. Create a buyer’s guide, and use to frame purchasing questions on your terms. Let your buyers know what to look for as well as what to watch out for, and tell them what questions they should be asking.

Keep in mind that you should not make this too self-serving. If you make it real and let other vendors win some of the business, especially for customers who aren’t truly suited to you, then it will get used.

25. You can write an editorial for a magazine or dead-tree newspaper, just because lots and lots of people are still reading these.

26. In your topic, you can use your own content to sing the praises of others. In the content world, your partnerships, both formal and informal, can exponentially multiply your success.

27. Collect some weird stories from sources that your readers do not usually see. Or, get stories from The Enquirer if your audience is made of particle physicists. Then, you can sift through and find the analogies and metaphors in these stories that relates back to your topic.
Remember that quirky, oddball stories can make any content more compelling. In addition, from content that doesn’t get read, you can’t get results.

28. On a hot topic, you can write an industry report. I’m sure that you’ll be surprised at how many high-profile folks will agree to a recorded phone interview/Skype for an industry report.

29. Or, you can buy ad space and run it as an advertorial instead if the newspaper or magazine doesn’t print your editorial.

30. You should review everything: blogs, books, newsletters, physical products, tools, information products.

31. You can take a topic that is subject to information overload, and make it manageable (for instance, maybe it is “the coolest apps for iPhone”). Then, get the reader out of information fog by creating a “10 best” post that is simple and user-friendly.

32. For your own site, if you have got a piece of content that is too rude, weird, sentimental, vanilla, rated-R, rated-G, etc, then run it as a guest post on someone else’s. Be true to yourself, but also show your different facets.

33. Just because you created it in WordPress, you still don’t have to call it a blog. Yes, maybe it is a Web-Based Self-Coaching Site, an Online Coffee Shop, a Virtual Concierge, an E-School, a Directory, a Tutorial or a Dictionary. You can use a label that resonates with your readers.

34. Around a particular holiday, you can build a collection of Squidoo lenses that are optimized to sell goods like Halloween costumes, Christmas lights, etc. However, you’d better find an underserved niche within those broader subjects, just because there are a good number of these now. (Check out for finding hot niches)

35. Have you got a good ranting voice or something interesting to say? You can write a manifesto. And if your readers want to know more, send them to your blog or email list. In fact, these tend to work better. That’s if you don’t include an email opt-in required to receive them, the idea is just to spread your name and ideas far and wide.

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36. You should compare your product or service to the weirdest celebrity story that almost people currently love talking about. Then, look hard enough and you may find some things in common that your business has with Paris Hilton’s addiction to World of Warcraft.

37. You can use headlines swiped from well-known magazines. I have found Cosmo to be the most effective, but if it’s designed to jump off the newsstands, then anything will work. This works best when the magazine has nothing to do with your topic, just like the previous tip above. In fact, one of my most enduringly popular posts is written using this technique.

38. Also, you can find a story on the Digg front page that has nothing to do with you if you’re stuck for content ideas. Then rewrite the story so it does, though nothing other than the headline that you might keep. But, that’s fine because in fact, it is probably ideal.

39. Even, you can use your content to address every difficulty you have faced when trying to sell a product. Then, you can write some interesting articles, which reveal your product or service getting around these objections.

40. You can also create a useful tool such as a checklist, planning worksheet, spreadsheet-based calculator, cheat sheet, etc, that can be distributed to your email list or blog subscribers. These can make great “thank yous” for subscribing to your website or auto-responder.

41. Besides, you can create special “gratitude content” for subscribers. Let’s take an example, to thank my readers for their attention and business, I send my special subscriber-only content on Valentine’s Day and Thanksgiving. I try to make the content itself a small gift for my readers and take it beyond a simple message of thanks.

42. You can even write a series or a regular column “authored” by your two-year-old, your cat, your dog, your parrot, or your guinea pig. Let’s think it is too cutesy to work with your audience? Just try it and see yourself.

43. In addition to your free content, you can create yourself a monthly paid newsletter, delivered electronically or by physical mail. Then, you should include more detailed reference information and how-to than you would do on your free site.

In fact, you do not have to sell all that subscriptions, and also they don’t need to be too pricy, just to add up to your significant income.

44. Create a sideways sales letter by using a blog post series or an email auto-responder.

45. Record a session with your client and of course with their permission. After that, you can offer it as a “test drive” to people who have the intention to work with you.

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46. You can make a monthly recording, either using a Flip camera or audio for video. Keep in mind to keep it casual. Each month, you can discuss a pressing issue facing your audience. Then, you should give out three or four techniques that can make your audience thrive in whatever the current environment might be. This really makes a nice add-on to a paid newsletter.

47. In addition, you should think about producing your content on CDs and DVDs if your customers are not particular web savvy (or even if they are sometimes). In fact, there are many businesses can inexpensively handle this for you, and the perceived value is much higher than purely internet content.

48. Combine your most creative self with your most generous self just to come up with your own ideas. Think about how to create creative content that makes your customers’ lives better, and hope new ways to get that content in front of their faces.

49. A content curator does something similar with information as an art gallery employs a curator in order to find, organize and manage the best art.

50. The games can include content, but more often it is either the promotional efforts that create creative content, or the user’s experience with the game can results in an outcome of content.

51. Specifically, content written and formatted for mobile consumption is a worthwhile consideration for some markets, essential right now.

52. There are abundant of creative content opportunities around an industry conference or trades show, such as pre-event storytelling through interviews and advance articles during the event.

Content Marketing Takeaway

Obviously, the world of marketing and advertising is all about originality, creativity, and thinking outside the box.

So, this is really just the beginning, but not meant to be the last word on this subject.

Let us know in the comments, if you do not see your favorite technique on this list!

About Tony Nguyen

Tony Nguyen is the founder of Business Review Center. Since 2011, he has managed a team that has collected customer feedback and complaints on digital products, then tested products, and written product reviews. Learn more about him here and connect with him on Twitter, at Facebook, Google+, and LinkedIn.

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